Top selling Tea Brand in Sri Lanka

Ceylon Tea,

 Ceylon tea is the brand of tea which is produced in Sri Lanka. Ceylon tea has been described as not only a geographical indication but also has been a pillar of Sri Lankan culture, heritage and identity. ... In 2019, Sri Lanka was the fourth largest tea producer and the third largest tea exporter in the world.

Packaging

    In order for the Lion Logo to appear on a tea pack, it must meet four criteria. The logo should only appear on a consumer pack, the pack should contain 100 percent pure Ceylon tea, It should be packed in Sri Lanka and the brand should conform to the quality standards set out by the Sri Lanka Tea Board. Ceylon tea is a recognized tea because its controlled productions and should be sold in its value refined form in order to yield higher margins. It has been suggested that restricting the usage of the logo only to the licensed companies would secure the quality of tea and capture the interest of more customers who appreciate a certified quality product.

Market and Competition

    The market for pure teas such as "pure Ceylon tea" is considered a niche market occupying only 10 percent of the global market. Data analysis reveals that Sri Lanka's market share has been decreasing continuously whereas the share of Kenyan Tea has been increasing at a higher rate penetrating into Sri Lanka's market share.